Ghostwriter? What’s a ghostwriter?

What’s a ghostwriter? I get this question a lot.

In short, you know you want to say something in your own voice, but you’re not sure how to go about committing that message to paper. We talk about it, I write your message for you, and you sign your name. Easy!

People think ghostwriters only work on huge projects, like a memoir or autobiography. In truth however, some of my most successful clients use me to ghostwrite much smaller items: A column written for their industry’s trade publication, regular LinkedIn updates, or an annual letter to clients.
If you want to get your message out, give me a call.

Here’s how it works:

  • You tell me what collateral you’d like to produce.
  • We discuss who you’re writing for and what you’d like that person to do when they’re done reading.
  • I take all of that information away and research the heck out of it to fully grasp your topic and understand your audience.
  • Based on my research and based on your objectives, I come up with a list of questions for you.
  • I interview you on the phone. (In a way you get a little bit of media training here, free of charge.)
  • I write your piece. You review and provide your commentary.
  • I rewrite and edit one more time.
  • You take your carefully polished piece to the market.

That’s it! Rinse and repeat.

So where do you post your ghostwritten articles if you don’t have a publication to write for? If you have a mailing list of clients, this is a good place to start. LinkedIn is another. In both cases, consistency is key: You want to produce a regular “drip” of content to catch people when they’re ready to listen, and to show you’re an expert in what you do.

Do you have a newsletter you’d like to get started (or restarted) before the end of the year?

Q4 is well underway, my friends. Don’t put off your newsletter aspirations until the New Year. (We know what happens to many resolutions made in January.) Put your energy and focus into that effort today.

Have questions? Let me know! I would be delighted to hear from you.

Thanks for reading!

Best regards,
Kate


Kate McCaffery
705-436-3397 (day)
416-838-9191 (cell)
katethewriter@mccaffery.ca

But of course I’m online:
mccaffery.ca/kate2.0/ 
linkedin.com/in/katemccaffery

Who needs a writer? You do.

 Kate the writer (and company), bringing businesses to life on paper since 2001.
How ARE you? I have news!

Do you ever wish you had a writer at your disposal?

I am pleased, nay, ecstatic to announce that my client list is finally reopening in January 2017.

I am tremendously grateful for the clients I’ve worked with during the past five years of raising my littles. You wonderful people, I look forward to seeing you again soon!

The rest of you?

Do you think about working with an outside writer? (The perspective we provide is phenomenal.)

Are you still wishing you could get that newsletter together on time, every time?

Do you think about publishing case studies? White papers? (Hint: We do these best!)

Are you ready to change the way you influence people?

Think of this as your save-the-date card. (I know several of you will need to include such efforts in your budgeting plans and proposals for the New Year.)

I AM PRESENTLY BOOKING INTO FEBRUARY AND MARCH.

Psst! I’ll let you in on a secret too. I’m in negotiations with a few other service providers I adore, so, together, we can accommodate all of your writing and research needs in 2017 and beyond.

Here’s a sneak peek at the experience we have and the  services we offer:

  • Ghostwritten articles, columns, books, and e-books
  • Client and sales force communications
  • Employee relations material
  • Corporate blog fodder
  • Media articles1  and news releases
  • Case studies and profiles
  • White paper plans, white paper packages

And…NEW services coming in 2017:

  • Private research and investigative services2
  • Conference planning, execution, and related content planning
  • Private business communications (existing clients only)
  • Continuing education material and curriculum development

Just as in the past too, if you need something that I don’t specialize in, I will do my best to refer you to a legitimate professional who works in that area. Outside of raising kids, maintaining my professional network3 is one of the significant tasks I’ve managed with success in the past five years.

There are a few different ways to get in touch with me:

  1. Call 705-436-3397   |   416-838-9191 and leave a message.
  2. Email katethewriter@mccaffery.ca and I’ll be in touch. Serious inquiries only, please. (There are few enough hours in the day!)

I hope you’re all doing well!

Please forward this email to your friends and colleagues if you think they would appreciate it. If you let me know you’ve done that, and if they sign on as a client, I will likely apply some discount to your order if you come along for the ride as well.

THANK YOU FOR READING! I hope to hear from you soon.

Warmest regards,
Kate


Kate McCaffery
705-436-3397
416-838-9191 cell, text

NOTES

  1. For actual media companies only. No, I cannot write about your company and place it in a newspaper. No one else worth a damn can do that for you either. For that, you must be prepared to call a newspaper’s advertising department and take out your space.
  2. BETA. There’s a new researcher in the house, and she’s better at it than I am! (That’s saying something—I love my research.) Also, girl knows how to walk into a building to get things done.
  3. Note: This may change, but at this time, I do not collect referral fees.