Ghostwriter? What’s a ghostwriter?

What’s a ghostwriter? I get this question a lot.

In short, you know you want to say something in your own voice, but you’re not sure how to go about committing that message to paper. We talk about it, I write your message for you, and you sign your name. Easy!

People think ghostwriters only work on huge projects, like a memoir or autobiography. In truth however, some of my most successful clients use me to ghostwrite much smaller items: A column written for their industry’s trade publication, regular LinkedIn updates, or an annual letter to clients.
If you want to get your message out, give me a call.

Here’s how it works:

  • You tell me what collateral you’d like to produce.
  • We discuss who you’re writing for and what you’d like that person to do when they’re done reading.
  • I take all of that information away and research the heck out of it to fully grasp your topic and understand your audience.
  • Based on my research and based on your objectives, I come up with a list of questions for you.
  • I interview you on the phone. (In a way you get a little bit of media training here, free of charge.)
  • I write your piece. You review and provide your commentary.
  • I rewrite and edit one more time.
  • You take your carefully polished piece to the market.

That’s it! Rinse and repeat.

So where do you post your ghostwritten articles if you don’t have a publication to write for? If you have a mailing list of clients, this is a good place to start. LinkedIn is another. In both cases, consistency is key: You want to produce a regular “drip” of content to catch people when they’re ready to listen, and to show you’re an expert in what you do.

Do you have a newsletter you’d like to get started (or restarted) before the end of the year?

Q4 is well underway, my friends. Don’t put off your newsletter aspirations until the New Year. (We know what happens to many resolutions made in January.) Put your energy and focus into that effort today.

Have questions? Let me know! I would be delighted to hear from you.

Thanks for reading!

Best regards,
Kate


Kate McCaffery
705-436-3397 (day)
416-838-9191 (cell)
katethewriter@mccaffery.ca

But of course I’m online:
mccaffery.ca/kate2.0/ 
linkedin.com/in/katemccaffery